Alterna launch Caviar hair serum capsules

Professional hair care brand, Alterna, has revealed the addition of Caviar Moisture Intensive Ceramide Shots to its Caviar Replenishing Moisture line. 

The new capsules deliver intensive hydration for the hair with a potent ceramide concentrate formulated from botanical ingredients, Caviar extract, sustainably sourced hydrolysed silk cultivated from the cocoon of the silkworm moth, and vital nutrients such as Ceramide NP.

Alterna's serum-in-capsule delivery system provides a wherever and whenever flexibility that makes it easy for clients to achieve hair that is stronger, softer and easier to manage at home or on-the-go. 

The serum can be used on damp or dry hair as a multi-benefit leave-in treatment, packaged in plant-based biodegradable capsules.

Commenting on the launch of Alterna Caviar Moisture Intensive Ceramide Shots, Suzanne Dawson, Global General Manager at Alterna Haircare, says:

“The modern luxury haircare consumer expects clean, sensorial, versatile products that can deliver unmatched performance, personalization, sustainability, all while elevating everyday routines into transformative experiences. We are so proud that new Moisture Intensive Ceramide Shots are such a powerful addition to our top selling Moisture collection.”

After use hair is hydrated, strengthened and conditioned, whilst damage is repaired and frizz reduced. In addition, the concentrate provides heat protection up to 232℃.

Alterna Caviar Moisture Intensive Ceramide Shots will be available from September.