OPI x Xbox nail colour collaboration revealed
Nail brand OPI has revealed its collaboration with Xbox with a new gaming-inspired Spring collection of nail polish colours.
The OPI x Xbox collection features 12 shades inspired by Xbox Game Pass titles and gaming phrases.
Colours in the OPI x Xbox collection include:
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Quest for Quartz, Pixel Dust, N00berry, Heart and Con-soul, Can't CTRL Me, Achievement Unlocked-9321.jpg)
Racing for Pinks, Sage Simulation, Suzi is My Avatar, The Pass is Always Greener, Trading Paint, You Had Me at Halo
Commenting on the launch of the Spring 2022 collection, OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann, says:
“Over the past 40 years, we've travelled the globe; now we're excited to visit virtual worlds with Xbox. In these worlds, anything is possible and the collection's colours reflect infinite possibilities so fans can think outside the (X)box.
“Whether you use gaming as a creative hobby or as a way to relax, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!”
OPI's Global Director of Color Collections, Jill Bartoshevich, adds:
"This spring, expect to see lots of sparkle, along with colors [sic] that are simultaneously bright and calming.
"Shades like Sage Simulation, a deeply pigmented version of seafoam green, and standout hue Achievement Unlocked, an energizing crème lilac, offer wearers an escape into a world of color [sic]. This collection also includes four ultra-shine hues - Quest for Quartz, Pixel Dust, Heart and Con-soul, and You Had Me at Halo - with reflective pixel dust for an effect that's simply mesmerizing.”
All 12 OPI x Xbox collection colours come in OPI GelColor, Infinite Shine and Nail Lacquer formulations, with selected shades available in OPI Powder Perfection.
OPI
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